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NEWS

For Immediate Release:
Friday, February 23, 2007

Claraview Signs Larkin Communications as
Public Relations Firm of Record

Business Intelligence Services Company
Selects Technology-Focused PR Firm

 

FAIRFAX, VA … February 23, 2007 -- Larkin Communications (formerly D. Larkin & Associates), a strategic public relations firm, today announced that it has been retained by Claraview, a strategy and technology consultancy specializing in business intelligence. Larkin Communications is working with Claraview through a targeted public relations and positioning effort, helping to expand the market for Claraview’s business intelligence solutions and build on current success stories.

Claraview will take advantage of Larkin Communications’ public relations expertise, centering on the technology and government sectors. The firm’s expansive rolodex of media contacts, strategic ability to generate targeted earned media placements, and messaging and branding expertise have helped catapult numerous fast growth companies into accelerated market positions.

“We are excited to be working with a strategic firm such as Larkin Communications to excel our corporate image in the industry,” said Nithi Vivatrat, Partner and co-founder of Claraview. “Larkin Communications’ proven approach and industry expertise can help further our reputation as a leading provider of business intelligence solutions.”

“Larkin Communications is pleased to add a market visionary and leader such as Claraview to our client roster as we continue to grow,” said Doug Larkin, President & CEO of Larkin Communications. “Claraview has an extremely successful BI practice and we look forward to helping them further their brand recognition in the marketplace.”

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About Larkin Communications

Larkin Communications is a strategic PR firm with an international portfolio, representing start-up and small to mid-size companies in North America and Europe. The firm fosters client success through results driven programs that create growth and branding opportunities. Larkin Communications’ industry expertise includes technology, government & defense, biotech & life sciences. Additional information is available at www.larkincomm.com.

Media Contact(s):
Holly McKee
Larkin Communications
(703) 250-3590
hmckee@larkincomm.com
www.larkincomm.com