NEWS

For Immediate Release:
Thursday, July 26, 2007

Larkin Communications Retained by Razorsight Corporation for Public Relations Services

On-Demand Business Intelligence Company Selects Technology-Focused PR Firm for Enhanced Positioning and Branding in the Marketplace

FAIRFAX, VA … July 26, 2007 -- Larkin Communications, a strategic public relations firm, today announced that it has been retained by Razorsight, a market leader and innovator of on-demand Spend Analytics, Master Data Management and Payables Automation software. Larkin Communications is working with Razorsight through a targeted public relations effort, helping to expand the market for Razorsight’s business intelligence solutions and build on current success stories.

Razorsight will take advantage of Larkin Communications’ public relations expertise, centering on the technology sector with significant experience working with Software as a Services (SaaS)/On Demand companies. The firm’s expansive rolodex of media contacts and strategic ability to generate targeted earned media placements have helped catapult numerous fast growth companies into established market positions.

“We couldn’t be happier to be working with such an experienced PR firm as Larkin Communications,” said Charlie Thomas, CEO of Razorsight. “I’m confident that their many years of expertise working with the technology industry and their unique public relations approach will significantly strengthen Razorsight’s position as a forward thinking, on-demand business intelligence market leader.”

“Larkin Communications is excited to be working with Razorsight to help deliver their message to the marketplace as a leader in the BI industry,” said Doug Larkin, President & CEO of Larkin Communications. “Razorsight has an excellent management team and an extremely successful BI practice and we look forward to helping them further their brand recognition in the marketplace.”

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About Larkin Communications

Larkin Communications is a strategic PR firm with an international portfolio, representing start-up and small to mid-size companies in North America and Europe. The firm fosters client success through results driven programs that create growth and branding opportunities. Larkin Communications’ industry expertise includes technology, government & defense, biotech & life sciences. Additional information is available at www.larkincomm.com.

Media Contact(s):
Holly McKee
Larkin Communications
(703) 250-3590
hmckee@larkincomm.com
www.larkincomm.com