CASE STUDY
The Challenge: Branding at Breakneck Speed
K2M is a fast growing spinal technologies company with a rapidly expanding line of highly innovative market-driven products that are designed to enhance surgical processes and improve patient results. K2M was seeking an expert public relations partner to help strengthen the company’s brand and expand awareness to advance sales opportunities and fuel increased growth. It was imperative that the chosen vendor be able to work effectively within a hyper-growth environment representing significant corporate expansion and a continual influx of new supporting messages.
The Solution: Fast Growth PR
K2M selected Larkin Communications as its public relations firm of record based on the firm’s solid track record of working with fast growth companies to produce measurable results. Larkin Communications designed and executed a program comprised of numerous components including messaging and positioning, media relations, internal communications and website creative support.
The Results: Coverage that Matters and Messages that Work
Larkin Communications worked with K2M to solidify messaging to help ensure superior and consistent positioning, creating a branding foundation to effectively support additional products and corporate growth. Larkin helped showcase K2M’s success through targeted media placements in the publications that matter most to the spinal industry as well as key business and regional outlets. An increasing number of press announcements, beginning with K2M’s impressive $21.5 Million funding round, were supported through proactive outreach strategies that produced maximum coverage results. In addition, Larkin also designed, edited and produced a hard-hitting and concise quarterly newsletter to successfully communicate K2M’s market success. Finally, Larkin assisted with the creation of a new visually appealing and content rich website to map back to the tailored messages.
- Streamlined, concise and enhanced public information
- Polished and strengthened corporate image
- Coverage in more than 30 leading publications within the first three months of the program – including the Washington Post, Washington Business Journal and Start-Up Magazine and industry publications including Orthopedics This Week and Spinal News International.
Services Provided
- Message Management / Positioning
- Media Relations
- Newsletter Creation
- Website Creative Support