CASE STUDY
The Challenge: The Right Positioning
OPTIMUS Corporation, a public safety technology and services company growing at a rapid pace, was in need of strengthened positioning to reflect and augment the company’s expanding market share. OPTIMUS was seeking a communications partner that could create a hard hitting brand to replace the outdated look and feel and messaging that no longer accurately communicated the right information. In addition, a companion PR effort was needed to increase market awareness.
The Solution: Full Service to Fuel Success
Larkin Communications worked with OPTIMUS from the ground up to create a new logo, tagline and other messages, corporate design, related collateral material, stationery and website. Larkin built the new look and content based on in-depth internal and external research, coupled with interactive workshops to drive the right brand. In addition, Larkin launched a consistent, scalable public relations program designed to showcase OPTIMUS in industry leading publications, business press and broadcast channels.
The Results: A New Brand to Build Leadership
Larkin created a brand that not only looked good, but said all the right things about OPTIMUS in a manner that communicated market leadership and solid values, which was an important message for the company, particularly given its sector. Larkin also generated significant press coverage across hundreds of print, broadcast and online outlets. Market recognition was so widespread that partners and customers remarked on “having seen OPTIMUS on TV” or “just read about” them in the paper. In addition, Larkin helped OPTIMUS and its customers secure numerous high profile awards to further reaffirm the company’s vision and success. Over a five year period, Larkin worked with OPTIMUS to continually refine messages, scaling up to a widespread PR effort that supported market expansion and drove consistently increasing awareness. This comprehensive effort laid the foundation for exponential growth that ultimately led to a positive acquisition in 2006.
- Redefined brand
- Leadership positioning
- Extensive market awareness
Services Provided:
- Message Management /Positioning
- Media Relations
- Brand Creation
- Collateral Development
- Website Creative and Strategic Support
- Awards Program Management